Early-stage startups rarely fail because of lack of ideas. They fail because of early technical decisions that lock them into the wrong direction.
A simple process to move from idea to MVP with confidence.
Understand your idea, goals and constraints
Decide what to build, what to avoid, and why
Fixed scope, fast execution, production-ready MVP (includes short post-launch hypercare)
Periodic technical guidance as your product evolves
Start with a conversation, then engage at the level that makes sense.
Early-stage founders exploring feasibility or direction
Founders who need technical clarity before committing to a build
Early technical decisions should remain reversible, measurable and aligned with real business signals for as long as possible.